doodlecreator

WHAT THE FIGURES SAY

Made by small
teams.

Creative work is a big industry made of tiny firms.

Compare the numbers
A bright small studio by a tall window, with sketches pinned to a cork board, a drawing table and rolls of paper
AI-generated image, not a photograph of a real person or place.

2.5 MILLIONcreative industry jobs

  • Nine subsectors
  • Mostly micro firms
  • Many self-employed
  • The shape of UK creative work

Designers, architects, makers, writers, musicians and coders share one official label: the creative industries. Government statistics show how many people do this work, where they are and how they work.

Updated

THE SHORT ANSWER

A large sector,
built small.

Three facts from official UK statistics
describe how creative work is organised.

JOBS

About 2.5 million jobs

DCMS counted 2,464,000 filled jobs in the creative industries in 2025, 57.8% more than in 2011. Counting creative roles in other sectors too, the creative economy had 4.3 million.

See the numbers

BUSINESSES

Mostly tiny firms

In March 2025, 93.4% of the 269,655 creative industries businesses had fewer than 10 employees, compared with 89.1% of all UK businesses.

Compare with the UK

WORKING PATTERN

Many work for themselves

Self-employment made up 28% of creative industries employment from April 2024 to March 2025, twice the 14% across the whole UK workforce.

Ways in

A QUICK COMPARISON

How different is
creative work?

Pick a measure to compare the creative industries with the UK economy as a whole. The bar shows how far the creative figure sits from the UK figure.

Official statistics in development, based on survey estimates with margins of error. Small differences may not be significant.

Creative vs UK

Choose a measure
Self-employed28% vs 14%

Self-employment was 28% of creative industries employment from April 2024 to March 2025, double the UK-wide share.

Jobs in London30.3%

In 2025, 30.3% of creative industries jobs were in London, followed by the South East at 16.0%. For the UK economy overall, 15.9% of jobs were in London in 2024.

Firms under 10 staff93.4% vs 89.1%

Most UK businesses are small, and creative ones even more so: 93.4% had 0 to 9 employees in March 2025.

Jobs held by women38.1% vs 48.3%

Women held 38.1% of creative industries jobs in 2025, compared with 48.3% across the UK workforce.

Jobs held by disabled people14.7% vs 17.8%

Disabled people held 14.7% of creative industries jobs in 2025, compared with 17.8% across the UK workforce.

Sources: DCMS Sector Economic Estimates: Employment 2025 and Business demographics 2025 (GOV.UK); self-employment figure from Creative PEC's key statistics, citing DCMS.

TWO NUMBERS WORTH KNOWING

Growing fast,
mostly in tiny firms.

One figure on growth in jobs,
one on the share of the UK's businesses.

+57.8%

Growth in creative industries jobs

Filled jobs in the creative industries rose 57.8% between 2011 and 2025, against 14.4% for all UK jobs. The rise since 2019, 17.3%, was the largest absolute growth of any DCMS sector.

JOBS SINCE 2011 · DCMS

9.9%

Share of all UK registered businesses

The 269,655 creative industries businesses in March 2025 made up 9.9% of UK registered businesses. 77.8% had a turnover under £250,000.

BUSINESSES · DCMS

DCMS says its employment figures are official statistics in development because of falling survey response rates, so treat small year-to-year changes with caution.

A person seen from behind sketching at a kitchen table set up as a home workspace, with a mug and notebooks beside them
AI-generated image, not a photograph of a real person or place.

FOUR THINGS THE CAREERS GUIDANCE MENTIONS

From sketchbook
to studio.

Using graphic design as an example, the National Careers Service describes several routes in. Most of them come back to the same few habits.

  1. Pick a route that suits you

    The guidance lists university courses, such as a foundation degree, HND or degree, and college courses in art, design or creative and digital media.

  2. Build a portfolio

    College courses and university careers services help you put together a portfolio that shows your ideas and skills to employers.

  3. Get work experience

    Work experience, internships and year placements during a course are described as giving you an advantage when you apply.

  4. Keep learning the tools

    A good working knowledge of design, image editing and publishing software is listed as needed for all graphic design jobs.

WHAT COUNTS AS CREATIVE

Nine subsectors,
one definition.

DCMS first defined the creative industries in 2001 as those that have their origin in individual creativity, skill and talent. Today an industry normally counts when more than 30% of its workforce do creative occupations, such as designers, producers or games developers.

The nine subsectors are advertising and marketing; architecture; crafts; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing; museums, galleries and libraries; and music, performing and visual arts.

A craftsperson's hands shaping a clay bowl on a potter's wheel in a small workshop with shelves of drying pots
AI-generated image, not a photograph of a real person or place.

Questions

Questions people ask

How many people work in the UK creative industries?

DCMS estimates 2,464,000 filled jobs in the creative industries in 2025. Adding creative roles in other industries, the creative economy had about 4.3 million filled jobs.

What is the difference between the creative industries and the creative economy?

The creative industries are a set of industries. The creative economy adds people in creative occupations outside them, such as a marketing professional working in financial services.

Are most creative businesses small?

Yes. In March 2025, 93.4% of creative industries businesses had fewer than 10 employees, and 77.8% had a turnover under £250,000.

Where are creative jobs based?

London had the largest share of creative industries jobs in 2025, at 30.3%, followed by the South East at 16.0%. 33.9% of creative business sites were in London in March 2025.

How reliable are these figures?

DCMS classes its employment estimates as official statistics in development because response rates to the underlying ONS survey have fallen. It publishes confidence intervals and advises caution with detailed breakdowns.

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